Jul 16, 2020 12:00:00 AM
UK Insights: Packaging is as Important as the Product - A Look at Plastic Packaging
Packaging is often the first point of interaction between a product and a consumer. When purchasing decisions are made in a split second and often triggered by emotions, striking the perfect first impression is key. Design and aesthetics have a huge impact on a consumer’s purchasing decision. Simply put, at the point of sale, a product’s packaging can be just as important as the product.