Europe Insights: Minimal but Mighty Packaging Solutions

By PakTech
Today, packaging trends have shifted considerably, as consumers are rethinking their packaging choices, re-evaluating their purchasing habits and educating themselves on sustainable practices. Similarly, producers are accommodating consumers’ preferences into their products by investing in advanced technologies, working with different materials and techniques and setting ambitious environmental targets. Brands, distributors, and retailers are increasingly becoming more selective with the type of packaging solution they choose.