PakTech Blog

In the dynamic world of retail, where decisions shape customer experiences, there's a strategy that outshines the rest: multipacking. It's not just a cost-saving maneuver; it's a game-changer that can redefine your store's success. If your shelves are not stocked with carefully curated multipacks, or your CPG brand is not offering multipacks, you might be missing the golden ticket to customer satisfaction and business growth.

With the increasing prominence of online shopping, consumers have begun to realize something that businesses have known for a long time: a lot of packaging is wasted.

Today, governments, businesses and consumers look for ways to optimise waste management. Among different solutions, the waste hierarchy concept has become an essential tool to determine priorities for action to reduce and manage waste sustainably. Yet, this concept remains unknown to many.

Today, packaging trends have shifted considerably, as consumers are rethinking their packaging choices, re-evaluating their purchasing habits and educating themselves on sustainable practices. Similarly, producers are accommodating consumers’ preferences into their products by investing in advanced technologies, working with different materials and techniques and setting ambitious environmental targets. Brands, distributors, and retailers are increasingly becoming more selective with the type of packaging solution they choose.