For those in the FMCG sector, there’s no doubt that good packaging design is a powerful marketing tool. Besides protecting the product, it fulfills a range of needs from easing distribution, and enhancing consumer comfort to amplifying the brand appeal. At PakTech, secondary packaging handles are holistically designed by embodying distinct points of view – from a business, an end-consumer, and a sustainability perspective. In this article, we chat with Ronnie Mellor, Industrial Design Engineering Manager, and Danielle Whiddon, Customer Experience Manager, to get exclusive insight into PakTech’s packaging design process and their considerations to provide the best solution for its clients.